Hoopers Haven — Brand Identity

Basketball training & development academy (Adelaide, Australia)

Deliverables

Badge-style logo with half-basketball base and motion stripes
Structured typography featuring founder’s name and inaugural year
Shades of Blue color palette & type specs
Versatile logo files for jerseys, merch, and digital use

The Project

Founded by pro guard Trey McBride, Hoopers Haven needed a mark as intense as its elite training program. We paired a dynamic badge—half ball, rising stripes—with assertive type and bold colors, creating a rally-ready identity that pops on uniforms, gear, and social feeds alike.