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Horse Junk Hero — Brand Identity

Show horse sheath cleaning service

Deliverables

  • Brand discovery & creative direction

  • Logo suite (character logo, emblem, wordmark)

  • Custom mascot illustration

  • Color palette & typography system

  • Brand usage guide

The Project

Sheath cleaning isn’t glamorous—but that’s exactly why Horse Junk Hero needed a brand that could own it with pride, humor, and boldness. We created a full superhero-inspired identity for owner Jordan Rohrer, centered around a caped horse mascot with a sudsy bucket in hand and a hidden surprise in the monogram. From the vivid red and gold palette to the cheeky emblem, the brand strikes the perfect balance between trusted service and unforgettable personality. It’s a brand you’ll never forget—and that’s the point.

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