Hollow Point Stables was born out of a desire to reimagine what a Saddlebred breeding and boarding facility could be. While steeped in the rich traditions of the breed, the owners of Hollow Point wanted to take a bold step forward — combining the heritage of Saddlebreds with a modern approach to care, presentation, and professionalism.

The branding needed to reflect that balance: timeless and grounded, yet progressive and clean. We began by developing a strong visual identity centered around the heart of their mission — a mare and foal, representing both legacy and growth. Framed by two half crescent circles, the logo design brings together the past and the future in a way that’s both subtle and striking.

Muted tones and sharp lines gave the brand a contemporary edge, while still remaining inviting and refined — something that would resonate with both long-time breeders and the next generation of equestrians. From the mark itself to the typography, every detail was carefully chosen to elevate Hollow Point Stables as a modern leader in the industry.

The final brand rollout included a full logo suite, type and color specifications, and mockups for signage, apparel, and social media — giving the team everything they needed to make a strong, stylish impression from day one.

Hollow Point Stables is where tradition meets transformation — and this branding was designed to stand proudly at that crossroads.