Client: Hoopers Haven
Industry: Basketball Training & Development
Location: Adelaide, Australia
Year: 2024

Project Overview

Hoopers Haven is a basketball organization founded by professional basketball player Trey McBride in Adelaide, Australia. With a mission to develop the next generation of hoopers, Hoopers Haven provides elite training, mentorship, and a community for aspiring athletes. Trey’s vision was to create a brand identity that embodies the competitive spirit, discipline, and passion for the game.

Design Approach

For Hoopers Haven’s branding, we created a bold and dynamic badge design that reflects the organization’s commitment to excellence in basketball. The centerpiece of the logo features a half-basketball as the foundation, symbolizing the core of the sport. Above it, vertical stripes add a sense of motion, energy, and growth—key elements in player development.

The typography follows a structured yet aggressive layout with "Trey McBride’s" placed at the top of the circular badge and "Hoopers Haven" at the bottom, reinforcing the personal touch of its founder while maintaining a strong brand identity. The date “2024” is split, with “20” on one side and “24” on the other, signifying the inaugural year of Hoopers Haven.

Final Results

The final logo delivers a modern, professional, and high-energy aesthetic that embodies the intensity and culture of competitive basketball. With a badge-style layout, the design seamlessly integrates into jerseys, merchandise, promotional materials, and digital platforms—ensuring strong brand recognition both on and off the court.

Hoopers Haven’s branding isn’t just a logo—it’s a statement that players, coaches, and fans can rally behind.