About the Client

Triple Double Advisors is a boutique consulting firm specializing in guiding Chief Nursing Officers (CNOs) and hospitals toward operational excellence. Founded by Jacklynn Lesniak, a seasoned healthcare leader with extensive experience as a CNO in hospitals across the country, the business is dedicated to helping healthcare institutions optimize their processes, improve patient care, and drive impactful change.

The Project

This was a smaller branding project aimed at equipping Triple Double Advisors with the essential tools needed to establish a professional and credible presence. The focus was on creating a visual identity that reflects the company's expertise and values while appealing to healthcare executives and decision-makers.

Our Approach

• Brand Discovery: We worked closely with Jacklynn to understand her vision for Triple Double Advisors, her goals for the business, and the unique value she brings to her clients.

• Logo Design: A clean, modern logo was developed to convey professionalism and trust, key traits in the healthcare consulting space.

• Color Palette & Typography:The primary palette uses calming shades of blue and teal to represent trust, stability, and clarity—essential qualities in healthcare.
  A tertiary pop of red was introduced to symbolize urgency, care, and impactful action, adding energy to the brand.
  We paired the colors with approachable yet sophisticated typography to create a professional and polished look.
  

• Brand Deliverables: We provided logo variations, a branding guide, and a favicon to ensure Jacklynn could seamlessly apply her new brand across various platforms.

The Result

Triple Double Advisors now has a refined brand identity that reflects the experience and expertise of its founder. The combination of soothing blues and teals with a bold touch of red positions the brand as trustworthy yet action-oriented. The new branding serves as a strong foundation for the business as it grows and continues to support hospitals and CNOs across the country.